Case Study: Scaling ₹30,000 to ₹6,00,000+ Monthly Sales with SEO & User Experience Optimization
When BuyKhariBauli came to us, they were generating only ₹30,000/month in sales through their website. Despite offering premium dry fruits and spices, their online visibility and conversions were limited. Through a carefully planned SEO campaign combined with website user experience optimization, we helped them scale to ₹6,00,000+ in monthly direct website sales — creating a sustainable growth engine for the brand.
₹30K ➝ ₹6L+
Monthly Sales Growth
90 Days
Timeframe of Results
20x
Revenue Growth Multiplier
Direct Website Sales
No Marketplace Dependency
Client Background: About BuyKhariBauli
BuyKhariBauli is a premium dry fruits and spices brand in India, inspired by the famous Khari Baoli market in Old Delhi — Asia’s largest spice hub. The brand’s mission is to bring authentic, high-quality dry fruits and exotic spices directly to consumers’ doorsteps, blending tradition with modern convenience.
When they partnered with WebDesino, BuyKhariBauli had a great product lineup but was struggling to scale. Despite selling premium almonds, saffron, cashews, and masalas, they faced low visibility, limited online traction, and stagnant sales. Their website generated only ₹30,000/month in revenue, with very little traffic, and they lacked ranking for important keywords such as “buy dry fruits online” or “premium spices in India.” Without proper optimization, their brand potential remained untapped.
In simple terms — BuyKhariBauli had the quality and authenticity, but not the digital reach or SEO presence to attract customers at scale. They needed a strong foundation in SEO, website user experience, and digital marketing to transform into a trusted online brand for premium dry fruits and spices.
Key Challenges:
- Very low SEO visibility for dry fruits & spices keywords
- Minimal brand awareness in a highly competitive market
- Only ₹30,000/month sales from the website
- No differentiation in online positioning compared to local sellers
The Challenge: Stagnant Sales & Weak Online Visibility
When BuyKhariBauli approached WebDesino, their monthly sales were stuck at just ₹30,000 from website sales. Despite offering premium-quality dry fruits and spices inspired by Delhi’s iconic Khari Baoli market, the brand was almost invisible online. They weren’t ranking for critical keywords like “buy dry fruits online,” “premium almonds,” or “best saffron in India,” which meant thousands of potential customers searching for these products never discovered their brand.
Beyond SEO, BuyKhariBauli suffered from limited brand awareness. Competing against large FMCG brands and local offline sellers, their digital presence was minimal. With no strong positioning, they were missing out on organic traffic, repeat buyers, and loyal customer growth.
To make matters worse, the website had unoptimized product pages, generic content, and poor user experience. Combined with slow visibility and no differentiation, it was difficult for them to establish authority in the crowded dry fruits & spices market. The result: stagnant sales, low visibility, and unrealized growth potential.
Key Pain Points Identified
- ⚠️ Only ₹30,000/month sales through the website
- ⚠️ No visibility for dry fruits & spices keywords on Google
- ⚠️ Weak product pages with poor content & optimization
- ⚠️ Low brand awareness compared to competitors
- ⚠️ No differentiation in premium positioning
In short, BuyKhariBauli had authentic products and premium quality, but lacked the SEO, brand positioning, and website optimization needed to scale into a competitive digital-first dry fruits and spices brand.
The Solution: WebDesino’s Step-by-Step Approach
To scale BuyKhariBauli from ₹30,000/month sales to a ₹6,00,000/month direct website brand, WebDesino implemented a holistic digital growth strategy. We focused on three key pillars: Website Optimization, SEO Campaigns, and User Experience Enhancements. Each step was carefully executed to strengthen visibility, attract high-intent buyers, and boost direct conversions.
1. Website Optimization & Conversion Setup
We optimized the BuyKhariBauli website to reflect the premium nature of its dry fruits and spices. The goal was to improve performance, enhance trust, and increase checkout conversions. Key improvements included:
- Boosted site speed and improved mobile responsiveness
- Designed SEO-friendly product pages for almonds, cashews, saffron & spices
- Added compelling product descriptions with benefits & origins
- Streamlined checkout flow with simplified navigation
2. SEO & Content Strategy
A targeted SEO strategy was implemented to ensure BuyKhariBauli ranked for high-intent dry fruit & spice searches. Actions taken:
- On-page SEO for priority keywords like “buy dry fruits online” and “premium spices in India”
- Optimized metadata, headers, and product schema for better search ranking
- Published content-rich blogs around health benefits of dry fruits & spices
- Improved internal linking structure to boost crawlability & conversions
3. User Experience & Branding
To compete with larger brands, we focused on premiumizing BuyKhariBauli’s digital presence. Enhancements included:
- Introduced a modern, clean design aligned with premium branding
- Added customer trust elements like reviews, authenticity badges & origin highlights
- Optimized images for faster loads without losing quality
- Created persuasive CTAs to guide buyers towards purchase
*Visuals such as website redesign mockups, SEO keyword ranking improvements, and content examples can be added here to illustrate progress.*
Implementation Details: Turning Strategy into Action
Timeline of Execution
The transformation of BuyKhariBauli from a small website with ₹30,000 monthly sales to a premium online brand generating ₹6,00,000/month was achieved in just 90 days. The roadmap was divided into structured phases:
- Month 1: Website audit, SEO fixes, and restructuring of dry fruit & spice product pages
- Month 2: On-page SEO implementation, keyword targeting, and launch of blog content around health benefits
- Month 3: Advanced SEO growth, UX improvements, retargeting ads, and scaling organic traffic for higher sales
Tools & Platforms Utilized
To drive consistent growth and track results, our team used industry-leading tools:
- Google Analytics & GA4 – to monitor traffic, conversions, and sales funnels
- Google Search Console – to fix indexing & track keyword improvements
- SEMrush & Ahrefs – for keyword research & competitor benchmarking in the dry fruits market
- WordPress & WooCommerce – for website optimization and order management
- Google Ads & Meta Ads Manager – for remarketing & targeted campaigns
- Canva & Photoshop – to design premium creatives for social & product pages
Team Involvement
The BuyKhariBauli project required a collaborative effort across multiple WebDesino teams:
- SEO Specialists – improved keyword visibility for dry fruits & spices (SEO Services)
- Web Design Team – enhanced UI/UX to reflect premium brand identity (Web Design)
- Content Writers – created blogs & product descriptions focused on health benefits and authenticity
- Digital Marketing Experts – ran targeted remarketing ads & social media creatives (Digital Marketing)
- Data Analysts – tracked ROI, refined keyword strategies, and measured growth
By aligning SEO, content, website optimization, and targeted digital ads, WebDesino delivered a seamless 90-day transformation that positioned BuyKhariBauli as a premium online destination for dry fruits and spices.
The Results: From ₹30K to ₹6,00,000 Monthly Website Sales
In just 90 days, WebDesino’s SEO campaigns and user experience optimization transformed BuyKhariBauli from a brand doing only ₹30,000/month sales on its website into a premium dry fruits & spices store generating ₹6,00,000/month. By focusing on SEO-driven growth, website optimization, and targeted campaigns, BuyKhariBauli scaled revenue consistently through its own D2C website.
Before
• Only ₹30,000/month in sales
• No SEO visibility for dry fruit & spice keywords
• Weak product descriptions and slow site speed
• Low trust & conversions on website
• Minimal online presence in Delhi NCR
After (90 Days)
• ₹6,00,000+ monthly sales directly from website
• Page 1 Google rankings for high-intent dry fruit & spice searches
• Optimized & fast-loading product pages
• SEO-driven organic traffic from Delhi & pan-India
• Strong brand visibility with premium packaging & content
Key Outcomes Achieved
- +900% increase in website revenue within 3 months
- ₹30K ➝ ₹6L monthly sales directly from D2C website
- Top rankings for “buy dry fruits online” & “premium spices in Delhi”
- Improved conversion rates with UX & content optimization
- Established BuyKhariBauli as a premium dry fruits & spices brand in India
*Note: Original analytics dashboards are confidential. The outcomes above represent actual aggregated performance achieved by BuyKhariBauli.*
Key Learnings & Takeaways from the BuyKhariBauli Case Study
This project was not just about boosting sales — it was about creating a sustainable digital growth engine for D2C. The strategies that helped BuyKhariBauli grow from ₹30,000 monthly sales to ₹6,00,000+ monthly sales can be applied to any premium food, spice, or dry fruits brand.
1. SEO Unlocks Scale
With almost no visibility earlier, BuyKhariBauli scaled only after SEO optimization, content structuring, and keyword targeting. Ranking for terms like “premium dry fruits online” and spices in Delhi NCR drove consistent organic traffic and revenue.
2. Website Optimization Converts Visitors
A redesigned website experience, better product pages, and persuasive content transformed clicks into sales. Page speed, mobile responsiveness, and checkout flow were key to scaling website-driven revenue.
3. Content Builds Brand Trust
High-quality blogs, nutrition guides, and product storytelling positioned BuyKhariBauli as a trusted premium brand. This boosted both brand recall and repeat purchases.
4. Data-Driven Growth Works
Using Google Analytics, Search Console, and Ads performance data, campaigns were continuously refined. This data-driven approach ensured consistent revenue growth without wasted spend.
✅ The biggest takeaway: D2C brands grow fastest with an integrated strategy. With the right mix of SEO, website optimization, and digital campaigns, BuyKhariBauli turned into a multi-lakh revenue brand within months.
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At WebDesino, we help D2C brands, premium food companies, and e-commerce businesses scale revenue with SEO, conversion-focused website design, and performance-driven marketing. Whether you sell spices, dry fruits, or packaged food products, our proven strategies can turn small-scale sales into consistent multi-lakh revenue.
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To maximize search rankings, we added internal links to core service pages like SEO Services, Website Design, and Digital Marketing. These internal links improved crawlability, user flow, and topical authority for search engines.
We also included external references to authoritative platforms such as Google Business Profile and SEMrush, boosting trust and strengthening authority in the dry fruits & spices niche.
Case Study FAQs
How did SEO help BuyKhariBauli grow?
By targeting high-intent keywords like “buy dry fruits online” and “premium spices in India”, fixing technical SEO issues, and optimizing product pages, WebDesino’s SEO services helped BuyKhariBauli grow from ₹30,000 to ₹6,00,000/month sales directly from the website.
How long does it take to see results for food & D2C brands?
Food & D2C brands generally start seeing improved traffic & conversions within weeks. With a mix of SEO, ads, and UX optimization, significant growth can be achieved within 3–6 months.
Frequently Asked Questions
By combining SEO campaigns, targeted ads, and website UX optimization, BuyKhariBauli’s traffic and conversions grew rapidly within months.
Yes ✅. We specialize in ranking keywords like “buy dry fruits online”, “premium spices in India”, and other high-intent queries. Our SEO services ensure steady organic sales.
Most D2C food brands see website traffic improvements in 2–3 months, with significant ranking boosts and sales growth within 6 months when paired with ads.
Yes ✅. We create, optimize, and scale product listings on Amazon & Flipkart with A+ content, reviews, and marketplace ads to maximize reach.
We’ve scaled eCommerce, real estate, fashion, startups, and local businesses using customized SEO, web design, and marketing strategies.
Yes 🚀. With conversion-optimized websites, SEO, and ads, we increase website sales while reducing dependency on marketplaces.
Yes. We design ROI-focused, scalable packages for startups and mid-size businesses to ensure sustainable growth within budget.
Absolutely ✅. The integrated mix of SEO, web optimization, and digital ads we used for BuyKhariBauli can be replicated for any D2C food or eCommerce brand.
SEO ensures your brand shows up when customers search for “buy almonds online”, “organic spices”, or similar queries. This drives consistent, high-intent traffic that converts into loyal buyers.
You can book a free consultation with WebDesino. We’ll design a personalized strategy to scale your food, spice, or D2C brand online.