Case Study: Ranking #1 in India & Globally for Competitive Investment Banking Keywords
Meritshot, India’s leading Investment Banking training institute, partnered with WebDesino to achieve global visibility in a highly competitive niche. Through SEO optimization, content strategy, and authority link building, we ranked their website for top international queries like “Investment Banking Course”, “Best Institute for Investment Banking”, and “Indian No.1 Institute for Investment Banking”. Today, Meritshot is a trusted global brand with strong organic lead flow.
#1 Rank
On Indian & Global Keywords
300%+
Increase in Organic Leads
Global Reach
Students from 15+ Countries
Top 3
For All Major IB Keywords
Client Background: About Meritshot
Meritshot is a premier investment banking training institute headquartered in India, catering to students and professionals worldwide. With a mission to make world-class finance and investment banking education accessible, Meritshot offers specialized programs that prepare learners for global careers.
However, before collaborating with WebDesino, Meritshot faced a critical problem: their website was not ranking for competitive keywords such as “Investment Banking Course” and “Best Institute for Investment Banking.” Despite offering high-quality courses, their digital presence was weak, international visibility was minimal, and lead generation from organic channels was almost nonexistent.
In simple terms — Meritshot had a great product, but no online footprint to match its potential. They needed a strong SEO partner who could build keyword authority, international rankings, and consistent organic lead generation in a competitive education market.
Key Challenges:
- No Google ranking for high-competition keywords
- Low brand awareness in India & globally
- Minimal organic leads despite premium programs
- Lack of international visibility in finance/IB niche
The Challenge: Competing in a Highly Competitive Global Market
When Meritshot approached WebDesino, they already had a solid reputation as an investment banking training institute in India. However, despite having premium-quality programs and skilled trainers, their website was barely visible on Google for highly competitive investment banking course keywords. With global competitors dominating SERPs, Meritshot was struggling to break into the top rankings. In other words — they had expertise, but no visibility.
Beyond rankings, brand awareness was a major challenge. Potential students searching for terms like “Investment Banking Course” or “Best Institute for Investment Banking” weren’t able to find Meritshot, which meant a huge loss of qualified leads and enrollments. Their international visibility was limited, and they were failing to capture the attention of students from other countries who were actively seeking such programs.
On top of this, their digital footprint had technical SEO gaps — slow website performance, limited content targeting competitive queries, and lack of a structured content & backlink strategy. These issues combined meant low rankings, low traffic, and inconsistent lead flow despite having a powerful offering.
Key Pain Points Identified
- ⚠️ Not ranking for competitive keywords like “Investment Banking Course”
- ⚠️ Low brand awareness despite being a top-quality institute
- ⚠️ Minimal organic leads and student enrollments from SEO
- ⚠️ Lack of international visibility against global competitors
- ⚠️ Technical SEO issues slowing down performance
- ⚠️ No structured content or backlink strategy for authority building
In short, Meritshot had world-class programs and expertise, but lacked the SEO foundation, keyword authority, and global visibility to capture its full potential audience and convert them into enrollments.
The Solution: WebDesino’s Step-by-Step Approach
To position Meritshot as the No.1 Investment Banking Institute in India and a globally recognized brand, WebDesino implemented a structured SEO-driven strategy. Our team focused on four key pillars: Technical SEO Fixes, On-Page & Keyword Optimization, Content & Authority Building, and International SEO Strategy. These initiatives collectively elevated Meritshot’s visibility, traffic, and organic lead generation.
1. Technical SEO & Website Optimization
We fixed underlying technical SEO issues and ensured the website was optimized for Google indexing and crawling. Improvements included:
- Improved website loading speed and mobile responsiveness
- Structured site architecture for better keyword targeting
- Fixed indexing issues and improved crawlability
- Implemented schema markup for courses and reviews
2. On-Page SEO & Keyword Targeting
We optimized Meritshot’s website to rank for highly competitive keywords in the education and finance niche. Actions included:
- Keyword research & mapping for “Investment Banking Course” and global IB-related queries
- Optimized meta titles, descriptions, and headers for relevance
- Created high-conversion landing pages for targeted programs
- Implemented internal linking strategy for better authority flow
3. Content Marketing & Authority Building
To establish Meritshot as a trusted knowledge leader, we built a strong content and backlink strategy. This included:
- Publishing SEO-optimized blogs targeting investment banking & finance careers
- Thought leadership content to engage international students
- Strategic backlink outreach to boost domain authority
- Content distribution across LinkedIn, Quora, and education platforms
4. International SEO & Global Reach
We extended SEO efforts beyond India to capture global students searching for investment banking programs. Core initiatives included:
- Targeting international keywords with high search volume
- Optimized website for global audiences and geo-specific queries
- Implemented hreflang tags for international SEO
- Built authority in global education directories and forums
*Process visuals such as keyword ranking reports, backlink growth charts, and global traffic analytics can be inserted here to illustrate progress.*
Implementation Details: Turning SEO Strategy into Global Rankings
Timeline of Execution
The transformation of Meritshot into a globally ranked Investment Banking Institute was executed in structured phases over 4 months:
- Month 1: Comprehensive website & SEO audit, technical fixes, keyword mapping
- Month 2: On-page optimization, creation of high-intent landing pages, content calendar setup
- Month 3: Authority backlink campaigns, international SEO targeting, blog publishing
- Month 4: Scaling global rankings, lead tracking setup, fine-tuning based on analytics
Tools & Platforms Utilized
To achieve global visibility for Meritshot, our SEO specialists leveraged leading tools and platforms:
- Google Analytics & GA4 – lead and organic traffic tracking
- Google Search Console – keyword indexing and crawl performance
- Ahrefs & SEMrush – keyword difficulty analysis & global competitor tracking
- SurferSEO & Yoast – on-page SEO optimization
- WordPress (Meritshot.com) – course landing page optimization
Team Involvement
The collaboration between WebDesino and Meritshot was driven by cross-functional expertise:
- SEO Specialists – implemented technical SEO fixes & global keyword strategy (SEO Services)
- Content Writers – created keyword-rich blogs, case studies & landing page content
- Digital Marketing Experts – amplified reach through LinkedIn, Quora & education forums (Digital Marketing)
- Web Development Team – optimized Meritshot.com for speed, structure & schema markup
- Data Analysts – monitored KPIs, keyword positions, and ROI improvements
By combining technical SEO, keyword authority building, content strategy, and international targeting, WebDesino successfully positioned Meritshot among the top-ranking global institutes for Investment Banking.
The Results: Proof of Growth in Just 120 Days
In only four months, WebDesino’s SEO strategy turned Meritshot from a brand with limited visibility into a globally recognized investment banking institute. By combining SEO optimization, content marketing, and digital visibility campaigns, Meritshot now ranks on top for highly competitive global queries.
Before
• Minimal organic traffic
• No top rankings for investment banking keywords
• Weak international visibility
• Low brand awareness outside India
• Very few organic leads or enrollments
After (120 Days)
• Top 3 Google rankings for “Investment Banking Course” & related terms
• +300% increase in organic traffic
• Students enrolling from 15+ countries
• Strong brand authority in the finance education space
• Consistent lead flow from SEO
Key Outcomes Achieved
- +300% growth in organic traffic within 4 months
- Ranked #1 in India for “Best Institute for Investment Banking”
- Global rankings for “Investment Banking Course” keywords
- 15+ countries generating student enrollments
- SEO-driven visibility leading to consistent lead flow
Key Learnings & Takeaways from the Meritshot Case Study
This project was not only about improving search engine rankings — it was about creating a sustainable digital footprint that builds trust and attracts consistent organic student enrollments worldwide. The strategies that helped Meritshot achieve #1 rankings for competitive investment banking keywords can be applied to any educational institute in India or globally.
1. Keyword Authority Wins
Ranking for terms like “Investment Banking Course” was achieved through precise keyword mapping and on-page SEO. Without authority on the right terms, institutes can’t compete globally. Strategic SEO remains the foundation for visibility.
2. Content Builds Trust
Publishing high-quality blogs, case studies, and career guides positioned Meritshot as an authority in investment banking education. Institutes can replicate this with content marketing to attract global students.
3. Global SEO Strategy Matters
Adding international keywords, hreflang tags, and geo-targeted pages helped Meritshot capture students from 15+ countries. Education brands must invest in international SEO to expand beyond domestic markets.
4. Data-Driven Growth
Tracking keyword movements, lead sources, and global traffic in Google Analytics & Search Console allowed us to continuously optimize. Institutes that use data-driven decisions grow faster than those relying only on ads or referrals.
✅ The biggest takeaway: SEO is the foundation of long-term global success. Whether you’re a local institute in Delhi or a global education brand, a mix of SEO, content marketing, and digital campaigns is the proven path to attracting students and scaling globally.
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To strengthen search visibility, we added internal links to important service pages such as SEO Services, Content Marketing, and Digital Marketing. These help Google understand topical relevance while distributing ranking signals across our site.
We also included external links to trusted industry resources like Google SEO Starter Guide and Ahrefs, which enhance authority and trust in the eyes of search engines.
Case Study FAQs
What makes a successful SEO case study for institutes?
A strong SEO case study outlines challenges, strategy, execution, and measurable results. For example, WebDesino’s SEO work helped Meritshot achieve #1 rankings for “Investment Banking Course” and grow organic leads globally.
How long does it take to rank for competitive education keywords?
Ranking for high-competition keywords like “Best Institute for Investment Banking” usually takes 3–6 months with the right SEO strategy. In Meritshot’s case, WebDesino’s SEO experts delivered top 3 positions globally within just 120 days.
Frequently Asked Questions
WebDesino is recognized among the best web development companies in Delhi NCR because we deliver SEO-friendly websites, digital marketing campaigns, and measurable results backed by case studies.
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SEO results generally take 3 months for noticeable improvements and 6–12 months for strong keyword rankings, depending on competition and your industry.
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